2 P Livro em excelente estado de conservação: miolo, corte, borda, lombada e capa excelentes. Sem grifos, anotações, rasuras, assinaturas, dobras, páginas rasgadas, faltantes ou com furos de traça. Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a mo Assunto: Administração
