4 - P - Livro em muito bom estado de conservação: miolo firme, corte, borda, lombada e capa bons. Sem grifos, anotações, rasuras, dobras, páginas rasgadas, faltantes ou com furos de traça. In todays constantly shifting marketplace, innovation has become the mantra of companies large and small. In The Innovation Premium, Ron Jonash and Tom Sommerlatte draw on years of research and experience on the front lines to demonstratefor the first timethat those companies that consistently achieve innovation leadership enjoy measurable advantages, including a 15 percent increase in shareholder returns. But innovation must be nurtured and channeled in a disciplined fashion, with the full support of top leadership and a culture that rewards it at ev. Assunto: Administração
