7 P Livro em bom estado de conservação: miolo firme, corte, borda, lombada e capa bons. Sem dobras, páginas rasgadas, faltantes ou com furos de traça. Apenas com uma leve ondulçação no miolo que em nada atrapalha a leitura. An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting. Assunto: P - Administração - Importados - FM - G
